4:Why Identity Change Feels So Hard
đź’» Watch & Subscribe on YouTube
In this episode of The For Good Life, Jaycee explains why identity change feels so difficult — and why trying to change your behavior first will never create lasting transformation. Your brain filters reality through what you already believe about yourself. This episode breaks down how identity is formed, how the Reticular Activating System reinforces it, and how real change begins at the belief level — not the behavior level.
===== Memorable Quotes
“You don’t act in alignment with your goals. You act in alignment with your identity.”
“Your brain shows you evidence for what you already believe.”
“What is constructed can be reconstructed.”
“Put off the old self. Be renewed in your mind.”
===== Connect With Jaycee
Jaycee Spagrud is a life coach, speaker, and teacher who helps people build emotional capacity, self-trust, and follow-through by learning how to work with their mind instead of fighting it. After years of coaching, one thing became clear: most struggles — with food, habits, consistency, or self-sabotage — aren’t about discipline. They’re about identity. Jaycee breaks down the mindset patterns, emotional conditioning, and neurological filters that quietly shape our lives, so listeners can intentionally rebuild their self-concept and create change that actually lasts.
===== Interested in Going Deeper With This Work?
Speaking & Corporate Workshops
Jaycee works with teams and organizations, teaching identity reconstruction, emotional mastery, and decision-making under pressure. Her work helps reduce burnout, reactivity, and stalled performance by addressing the root — belief and self-concept.
Interested in bringing this work to your team?
đź“© Contact: jayceecoach@gmail.com
10-10-10 Normal Eating Accelerator
A 10-week high-proximity coaching program for men & women who want to rebuild their identity around food, end the weight struggle, and become a normal eater for life.
10-10-10 Normal Eater Accelerator
10 Week For Good Life Accelerator
A high-proximity 10-week coaching program for men and women who want to strengthen self-trust, expand emotional capacity, and step into the next version of themselves by intentionally rebuilding identity.
The For Good Life 10 Week Coaching Accelerator
===== Free Resources
Wake Up A Normal Eater — FREE Secret Private Podcast (10 episodes)
Secret Podcast – 10 Episodes – Wake Up A Normal Eater
For weekly conversations on identity, emotional mastery, mind management, and intentional living, subscribe here on YouTube and listen to The For Good Life Podcast on Apple Podcasts and Spotify.
